Our History

Since 2016, more than 4,000 women, men, and children have followed our personalized hair care protocols and regained confidence and serenity. Crüe was born from a deep passion for medicinal plants and natural hair and scalp care. Each treatment is handmade in Quebec, with 100% organic ingredients and a generous dose of love at every step.

  • Vegan
  • Natural
  • Eco-responsible
Vegan
Natural
Eco-responsible

How it all began

I'm Jamella, founder of Crüe. For a long time, I tried to fit my hair into boxes that weren't mine. Until one day, an allergic reaction left me with alopecia, a bloody scalp, and a broken heart. I relearned my hair, and found in trichology and nature a path to healing. And from this reconciliation, Crüe Cosmetics was born.

Our Mission: To cultivate inner peace

Driven by the desire to do better, for you.
We want each of you to feel softness instead of fear when you run your fingers through your locks (kinky, straight, or curly). Freeing up the mental space that hair insecurities occupy, to help you refocus on what matters most: living, laughing, and loving yourself wholeheartedly.

Most effective treatments