Our History

Since 2016, more than 4,000 women, men, and children have followed our personalized hair care protocols and regained confidence and serenity. Crüe was born from a deep passion for medicinal plants and natural hair and scalp care. Each treatment is handmade in Quebec, with 100% organic ingredients and a generous dose of love at every step.

  • Vegan
  • Natural
  • Eco-responsible
Vegan
Natural
Eco-responsible

How it all began

My name is Jamella, and I founded Crüe after my personal battle with alopecia and scalp damage caused by allergic reactions. Rediscovering my hair’s natural needs led me to trichology and plant-based healing. This transformative experience inspired me to create Crüe Cosmetics. A brand dedicated to personalized scalp care and natural hair wellness.

Our Mission: To cultivate inner peace

Driven by the desire to do better, for you.
We want each of you to feel softness instead of fear when you run your fingers through your locks (kinky, straight, or curly). Freeing up the mental space that hair insecurities occupy, to help you refocus on what matters most: living, laughing, and loving yourself wholeheartedly.

Most effective treatments